TAKE 10 Series: Question 11

Welcome to the series where we ask 10 real estate agents for their take on the current market challenges and opportunities


Betty Orourke, Felix Koolen-Renaud,
Ashley Moore, Chris Steeves,
Hawraa Daher, Saha Amini,
Jorgo Hidershaj, Titi Shoremi,
Rod Maadarani, Brittany Brown


Home Buyers and Sellers, Market Strategy, Ottawa Real Estate, Investment Properties, Rentals, Advice, Preparing to Buy or Sell, Preparing to List


Ottawa, Ontario


November 23, 2022 8:00am EDT


EXP Realty, REMAX Affiliate Boardwalk, Avenue North Realty, Keller Williams Integrity Realty, Digital Brokerage, MetroCity Property Group, The bteam Ottawa

Many realtors choose to work under different brands, in your opinion, how important is choosing the right brand?

Agent #1 – Betty Orourke – eXp Realty Canada

“My high level of customer care going above & beyond, anticipating my clients needs plus strong communication is how I have found great success in real estate!”

“Your values must be top of the list. Does this brokerage or team leader share the same vision of how you want to attain and treat clients? Do you agree on business strategies and have compatible personalities? Do their daily, weekly, and monthly expectations align with your personal quality of life? Does the culture inspire you and teach you how to improve your business? 

At the end of the day and at the baseline all brokerages are the same when it comes to transactions with different fees and offers for marketing. Do you want to build a referral-based business or just do a high volume of transactions with leads given to you?”

Agent #2 – Felix Koolen-Renaud – Digi Brokerage

“He is always there to help answer any questions any time of day and considers his clients to be like family.”

“I think everyone needs to find a brand that they can be proud of and trust, but also a brand that provides their clients with a lot of value. It’s also really important to brand yourself as an individual because at the end of the day the relationship you have with your real estate agent is a detrimental part of a successful transaction.”

“I think everyone needs to find a brand that they can be proud of and trust, but also a brand that provides their clients with a lot of value.”

Agent #3 – Jorgo Hidershaj – Keller Williams Integrity Realty

“I always strive for my client’s absolute satisfaction!”

“Working for the right brand is incredibly crucial as that brand also represents you as a realtor. Choosing the right brand comes with many variables to consider, such as the management style, the training that is provided, the administrative support and of course the reputation a specific brand carries. Ultimately, it all comes down to what brand truly represents you as a realtor and matches your style of business.”

Agent #4 – Brittany Brown – The bteam Ottawa

“Brittany is passionate about running an extremely successful team of driven women and she loves every minute of it!”

“Choosing a brokerage to work for is extremely important especially if you are a new realtor. Knowing what education they provide, what free tools they have at your disposal etc., can all make or break your first few years as an agent.”

Agent #5 – Hawraa Daher – Keller Williams Integrity Realty

“I work relentlessly to make buying, selling, and investing in Real Estate simple.”

“Working for a well-known and respected brand is crucial. It’s the backbone of your company and essential to its success. Take the time to see what each brand and brokerage has to offer and scope out the types of agents they hire and/or produce. Everyone has an idea of what type of agent they want to be and it is important to find the right path to lead you in that direction.”

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Agent #6 – Saha Amini – MetroCity Property Group

“Clients will find peace in her patience and willingness to walk with them from the start to closing and after transactions.”

“A brand is not just your logo or business name, it’s how you connect with your target audience, allowing you to build personalized relationships. It makes you distinctive and establishes trustworthiness. Choosing the right brand image and identity will differentiate you from other real estate companies in your area and will allow clients to connect with you on a deeper level. A strong branding strategy provides your clients peace of mind throughout the process.”

“A brand is not just your logo or business name, it’s how you connect with your target audience.”

Agent #7 – Titi Shoremi – EXP Realty

“I can assure you good ethics, communication, transparency, fairness and good value for your money.”

“Honestly choosing which brand you work with depends on the individual and what they are looking for. I chose mine because of the access I have to my mentor. Some agents may prefer to go a more independent route. it is very important to do your research on each brand and brokerage before you make your decision.”

Agent #8 – Ashley Moore – Remax Affiliate Boardwalk

“Ashley aspires to create personable and lasting connections with her clients through fun, dedicated engagement.”

“In real estate, your brand is everything, personally and professionally. The way you represent and carry yourself daily both online and in person is crucial. Clients choose to work with you because of YOU, not because of the colours you represent. On the other side, the brand you choose to work for is also very important because it’s a reflection of the core values you stand behind. Every brand has a different belief system with different values so it’s important to do your research and align yourself with a brand that resonates with you the most.”

Agent #9 – Chris Steeves – EXP Realty

“Chris will help you navigate through every step of your real estate purchase or sale, and ensure you’re making the best possible decisions for the best possible results.”

“In my opinion, your choice of Realtor is a lot more important than which company that agent works for. The brokerage/company COULD be a slight indication of that agent’s business, but in reality, there are typically some excellent agents at every brokerage, and also some very amateur agents at every brokerage. Do your research on the Realtor you’re considering”

“In my opinion, your choice of Realtor is a lot more important than which company that agent works for.”

Agent #10 – Rod Maadarani – Avenue North Realty

“In my opinion about branding, I personally feel that branding with your own name is the way to go. Most people work with realtors they know. Why make it hard to associate your new brand with who you are? I also feel proper marketing with that branding goes a long way. Many clients will associate a name with sales, and trying to brand something other than your name can be confusing to people. There are too many realtors to choose from in this day and age, so simplifying it goes a long way.”

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